Content Writer – Healthcare Consumer Experience Remote

About the Role:

We’re looking for a creative and versatile writer to help create patient-focused content that motivates people to seek the care they need. You’ll apply consumer insights to develop messaging that resonates with both patients and healthcare decision-makers, then use what you learn to shape how our products are positioned in the market.

In this fully remote role, you’ll work with a segmentation model to develop clinical and marketing content on behalf of clients. You’ll find creative ways to scale personalization using AI tools, partner with product teams to turn campaign learnings into improvements, and help tell compelling stories about healthcare to executive audiences.

What You’ll Be Doing:

This is a writing-focused role (~80% of your time) with strategic impact:

Content Creation
Develop content that supports healthcare buyers, decision-makers, and executive audiences. Create assets including thought leadership pieces, sales enablement materials, brand copy, white papers, and executive narratives.

Thought Leadership & Executive Storytelling
Write content that positions our organisation as a leader in healthcare transformation. Support executive-level messaging and help shape narratives that influence how the industry thinks about healthcare innovation.

Strategic Messaging
Translate complex healthcare and technical concepts into clear, compelling messaging. Work across teams to ensure consistent communications and support product and brand initiatives.

Collaboration
Partner with product, marketing, and sales teams to develop positioning, create campaigns, and refine messaging based on what actually resonates with audiences.

Performance & AI-Enabled Workflows
Evaluate how your content performs and refine messaging based on real engagement data. Use AI tools to support efficiency and scale while maintaining high-quality, human-driven writing.

Skills & Background Needed:

Core Requirements:
• Exceptional writing ability with experience in editorial, journalism, or B2B content
• Experience writing for executive and buyer audiences
• Strong portfolio demonstrating thought leadership, brand, or product marketing work
• Ability to quickly understand and communicate complex healthcare concepts
• Comfortable writing for diverse audiences—from technical specialists to non-technical stakeholders
• Critical thinker who thrives in fast-paced, ambiguous environments

Preferred Experience:
• Background in healthcare or health tech
• Product marketing or growth marketing experience
• Executive ghostwriting or C-suite communications work
• Familiarity with AI-supported content workflows

What We’re Looking For:
You’re curious, proactive, and adaptable. You can operate without a defined playbook and ask smart questions to understand what you need to know. You care about impact—specifically, whether your work helps patients access the care they need.

Why This Matters:

Your work directly influences whether patients seek the healthcare they need. You’ll help build the playbook for how healthcare applies behavioral science at scale, with the opportunity to explore cutting-edge AI applications and influence both content strategy and product direction.

What Success Looks Like:

Within your first year, you’ll have created replicable content frameworks across healthcare use cases, contributed product improvements to the platform roadmap, and piloted AI workflows that improve both efficiency and personalization—with real client adoption and patient engagement data proving the model works.

Rate: Competitive entry-level pay, details shared upon application.

Contract length: Permanent

Location: Fully remote—work from anywhere

Note on Applying:
Studies show that candidates from underrepresented groups often don’t apply unless they meet 100% of the qualifications listed. If you meet most of the core requirements and feel you could be a strong fit, we encourage you to apply. Your unique background and perspective matter to us.

Full training will be provided. No prior experience in this exact role type is required—we’re looking for strong writing skills, curiosity, and a willingness to learn.

Ready to get started? Submit your application below.